GAF Creates First Ever Virtual Home Remodeler App With “Instantaneous” Roof Mapping Feature

GAF, North America’s largest roofing manufacturer, proudly announces another industry first: an iPad Virtual Home Remodeler application with “instantaneous” roof mapping capability. This app has the potential to revolutionize the in-home selling process for contractors who are looking to build their business.

Until now, the ability to allow a homeowner to preview different shingle styles and colors on an actual image of their home has been constrained by a contractor’s ability to “map” the homeowner’s roof using complicated, time-consuming software. Using innovative technology, GAF has developed an app that allows a contractor to take a photo of their prospect’s house, then quickly and accurately map the roof with just a tap of the screen. The homeowner can then select and apply any GAF Shingle with a single touch. This app will help GAF contractors demonstrate the beauty of GAF Shingles and eliminate one of the biggest impediments to closing the sale: answering the question, “How will it look on my house?”

“This is the first program to allow a homeowner’s own home to be captured on a convenient, portable device in real time, and to allow the contractor to show them what their home would look like with different styles and colors of roofing shingles applied," stated Leslie Franklin, Product Manager at GAF. “This can revolutionize the contractor selling process and give GAF factory-certified contractors a distinct advantage in the marketplace."

The GAF Virtual Home Remodeler iPad app will be available through the Apple App Store and is exclusive to GAF Master Elite^™ and Certified^™ Contractors. Contractors who are interested in joining the GAF Contractor Certification Program should contact their local GAF Territory Manager.